Mission

As a universal educational institution that generates knowledge, programs, and services to meet the needs of the tourism sector in education, research, and practice; our mission is to train a qualified workforce for the tourism industry, contribute to the sector’s development, highlight the role and importance of tourism in the national economy, transform theory into practice through education, foster tourism awareness, and enhance the knowledge and skills of those working in tourism enterprises.

Vision

To be a faculty that is nationally and internationally recognized, preferred, and known for producing high value-added knowledge; a faculty that guides economic, social, and cultural development, whose graduates quickly take managerial roles in tourism enterprises, and who master the subtleties of both science and art, while embodying entrepreneurial and innovative qualities — and to ensure the sustainability of this vision.

Core Values

- Academic and Administrative Excellence

- Integrity

- Justice

- Leadership

- Developing a Sense of Responsibility

- Innovation and Participation

- Social Responsibility

- Lifelong Learning and Teaching

- Commitment to Ethical Values

- Meritocracy

- Adherence to Institutional Culture

- Tolerance

- Idealism

- Equal Opportunity

- Freedom of Expression

- Rule of Law

- Human Rights

- Creative Thinking

- Participatory Management Approach

- Satisfaction of Employees, Students, and Other Stakeholders

- Sensitivity to Work and Living Environments

- Educating Knowledge-Producing Individuals